Aug 30, 2019
Gary Vaynerchuck is on the Voicebot List for 2019 Top 10 Influencers in Voice. Neil Patel is a marketing thought leader, and named by Entrepreneur Magazine as a creator of 1 of the 100 most brilliant companies. Both are preparing their companies for voice.
Between the two of them, they have many successful businesses. In Episode 11 of Agile Digital Business, I summarize both their sense of urgency about preparing your business for the voice platform and tips provided by Neil for updating your website for voice.
There are changes you can make to your website that will enable the assistants to more readily find and serve up your content when your customers search for your business with their voice.
Here are my notes from the episode along with the time codes:
1:11 Introduction to Episode 11 by Agile Digital Business host, Vickie Maris
1:30 Voice search is the focus of Season 2 of Agile Digital Business podcast
1:52 Sense of urgency for businesses to get ready for voice search
2:10 Summary of video on the GaryVee YouTube channel in which Gary Vaynerchuk is being interviewed by Charles Warner of Innovation & Tech Today. They talk about several subjects from block chain to esports to voice. The conversation in the video about voice search is towards the end of the interview.
5:35 Thoughts about getting your website ready to be easily found in voice search
5:45 Enthusiasm about the podcasting platform since it is voice.
6:54 Preview of last section of this episode which includes four tips from Neil Patel in a video on his YouTube channel, Neil Patel.
8:55 Poll uploaded on my Patreon account where you can respond to the single-question survey. Visit this link and click the "Posts" tab in the left-hand navigation. https://www.patreon.com/vickiemaris
9:29 Sense of overwhelm about voice, voice search, voice first, and being ready for heavy uses of voice during search.
10:16 Mention of the need to get my own website updated so that it better represents my books, podcast, and speaking.
11:22 Location of the Agile Digital Business membership area in Patreon and the free access to the homework assignment that accompanies this episode. You are welcome to download and work on the homework assignment no matter if you support the podcast in Patreon or not.
12:18 Summary of 4 tips from Neal Patel
12:30 Confirm that your site is https compatible (rather than http).
12:55 Build authority within your domain.
13:36 Verify that your site loads quickly; at least 4.6 seconds or faster. You can use a Google Developer tool to check the speed at which your site loads. Do a search on Google for "site speed, insights," and you'll see the link to the tool.
14:15 Include short answers in your content that respond to the questions being asked by your customers. It is suggested that a blog post be at 2,200 words or more which allows Google to index your site for more terms.
15:18 Bonus Tip #1 from your host, Vickie Maris
15:27 Review your About page in your website and be sure that it is current. It should represent your brand really well. You can include questions and answers. For an example: Vickie Maris About Page
16:23 Bonus Tip #2 FAQ page
16:33 Create or update your FAQ (frequently asked questions) page for your website.
17:15 A summary of commentary from both Neil Patel and Gary Vaynerchuk that while the majority of your search traffic may not be coming from voice search, it isn't too early to prepare.
17:45 Updating the site, one page at a time.
18:02 Keep a positive mindset about the changes to voice search, whether you are leading the effort or doing the coding.
18:23 Thank you for listening to Episode 11 of Agile Digital Business
18:56 Sharing of the frequency of the podcast episodes.
19:17 Music under Vickie's statement that we Teach. Inspire. Connect.