Sep 8, 2020
Listen in on a group coaching call in Episode 34 of Agile Digital Business, in which podcast host, Vickie Maris, was invited to be a guest presenter and coach.
She was speaking with a group of Methodist pastors in Indiana about the basics of livestreaming a church service.
Below are the show notes and time codes for this episode:
0:00 Introduction to Episode 34 of Agile Digital Business: Live Stream Basics for Church Pastors
"Pastors are interested to learn more about how to engage with their participants in an online environment, and how to market the fact that worship services have moved online." - Vickie Maris
1:41 Episode Sponsor - 3-Session Group Coaching: Introduction to Livestreaming and Engaging in Social Media
Sessions are 75 minutes each
Jan. 8, 2021; 8 pm
Jan. 15, 2021; 8 pm
Jan. 22, 2021; 8 pm
3:00 Start of the coaching group call
4:35 Vickie provides background about the niche where she has been focused in recent years - how to incorporate social media into the overall marketing mix; and how to engage with students, customers and members within social media
5:39 Engaging in social media can be a fantastic evangelistic tool
6:13 Sharing of a quote from a Kyle Cease video on YouTube:
"The reason that you're stressed and scared is because you can tangibly measure what you're going to lose, but it's really hard to see what you're going to gain." - Kyle Cease
"We don't have numbers about the future." - Vickie Maris
7:48 Mention of the Scott Greeson Music page in Facebook
7:59 Mention of the Dawn of Promise Farm business page in Facebook
8:16 Perspective of a musician about the marketing for a church
9:22 Mention of where we're heading with voice technology, smart speakers, Google translating podcasts at the episode level for indexing and other changes
10:00 Discussion about a church's social media presence
10:55 A reminder to update the associated website and to put something on the home page that will alert the web visitor that the information on the website
11:26 Frequency of posting on your church's Facebook page
11:44 Mention of a social media post scheduler, Hootsuite.com. Other services are available - both free and paid.
12:26 Hootsuite has an app which allows you to schedule posts or do live posting from your phone.
12:48 A suggested makeup of social media posts (graphics, quotes, videos, photos, Facebook Lives)
13:02 Don't assume that people will see your post just because you have posted.
14:46 Example provided from the business page in Facebook for Scott Greeson Music. Ask people, within the text of the post, to share the post on their personal profiles.
15:32 Suggestion of texting or calling members of the church (or employees of your business) to join the Facebook Live. Let them know the day and time, and explain how they can help out with liking, sharing, and commenting.
17:20 Use a Facebook Business page for your church rather than your personal profile in Facebook.
17:25 Reference to a post on Vickie's page in Facebook, Teach. Inspire. Connect.
If you share on a phone tree about your online worship service, do that more than once in the week.
Reach out to your email list more than once in the week, and provide instructions in each email about how to access the online worship service.
19:00 Subject headers of emails should be interesting and cause the reader to open the email.
19:36 Sample of an email subject header that would be more likely to grab the reader's attention
20:15 Examples of email sequences from successful entrepreneurs
22:49 Introduction and summary of next section which contains tips for conducting your Facebook Live
25:49 Be sure to look straight into the camera lens as you start your live-stream
26:20 Put your most interesting element upfront in the livestream
27:23 Example of how to invite those in your congregation or audience to help out by joining the broadcast via their phones and share out the broadcast on their profiles
28:03 A thank you to the participants of the call and to John Randall who invited me to teach on the call and provide coaching
28:34 You can let Vickie know about your experiences in applying one of these tools - send an email to her at agiledigitalbusiness @ gmail dot com
28:45 You can learn more about working with Vickie as a coach when you visit her website.
If you'd like to join the next group coaching by Vickie Maris in Mastermind Dot Com, "Introduction to Livestreaming and Social Media Engagement," visit this link: https://app.mastermind.com/masterminds/1607
Description of upcoming group coaching on livestreaming:
Video description is here: https://youtu.be/xk_uHSu_yZI
Gain confidence to push that Go
Live button for your course, webinar, training, worship service,
mastermind, or other online session when you participate in this
coaching group led by Vickie Maris. https://vickiemaris.com/coaching
Join others who are new at running sessions in Mastermind.com, Facebook Lives, YouTube Lives, Zoom sessions, and other online platforms.
In addition to the three, value-packed live training sessions (75-minutes each), you also get access to several of Vickie's master class videos on uses of mobile devices for recording that will provide useful reference points as you prepare your own training or presentation.
If the dates and times of this series of three coaching sessions does not work for the group members you would like to enroll, please reach out to Coach Vickie through the contact form on her website to request an additional offering of the program.
She's been in the trenches conducting livestreams since social media platforms made the technology readily accessible back in 2015. She started with Meerkat and Periscope, and has since moved to extensive use of Facebook Lives, and the recording of videos for LinkedIn for both a globally-renown university, and the promotion of her own businesses. She has also written an ebook on the first steps in establishing a social media presence for your business and how to engage with customers.
Vickie shares her experience which stems from over 20 years designing and marketing online learning experiences for business people in continuing education programs at universities. As a small business owner, she oversees the marketing and communications for her coaching business as well as for her llama and Connemara pony farm, Dawn of Promise Farm. She is co-owner of a music business along with her husband, Scott Greeson. They are both entertainers with a 7-piece band, and have a music/podcast/audiobook recording studio.
Her courses have been featured in the Udemy blog, and have won national awards in the university environment.
Get ready for a fantastic 3-session group coaching experience!