Jun 26, 2020
Creative entrepreneur, podcaster, author and speaker John Lee Dumas talks with me about strategy and techniques for livestreaming in Episode 33 of Agile Digital Business.
Below are the show notes and time codes for this episode of the show. I've included reference links to books and videos that either John or I mentioned during our conversation.
0:00 Preview of content shared by John Lee Dumas
"You should be looking, with any Facebook Live, to be solving one problem. You are looking to create a solution to one specific problem, obstacle, challenge." John Lee Dumas
0:39 I welcome you to Episode 33. I am your host, Vickie Maris.
1:27 Importance of listening to the voice of the customer
1:36 This episode is sponsored by Teach. Inspire. Connect. Online group coaching on the uses of Facebook Live for connecting with your audience and for using techniques in social media engagement. I also provide one-on-one, online coaching.
2:21 A challenge ... "Are your products or services, or the content that you're producing, relevant to your customers' clients or students needs today amidst all this change?"
3:22 Maslow's Hierarchy of Needs and how we should be considering the model as we create products and services.
4:10 An excerpt is read from the ebook, The Pandemic Business Strategy Playbook. (Visit the link to visit the Businesses Grow website and download your free copy of the playbook.)
4:29 "The longterm relevance of the brand is more important than short-sales."
5:07 Story read from the Mark Schaefer ebook about his time as a sales manager at Alcoa when the company was facing quality programs that was causing a customer to miss delivery shipments.
7:56 Sharing of a review in Apple Podcasts by Reed Stiles for the Agile Digital Business podcast.
8:34 How to provide an honest rating and review in Apple Podcasts. Your ratings and reviews in other podcast directories or apps.
8:59 Introduction of John Lee Dumas
9:34 John Lee Dumas shares that he is now up to 2,600 episodes of his podcast, EOFire where he interviews successful entrepreneurs.
10:33 Speaking of gratitude for this moment and the way that John and Kate fold their life experiences in to the resources they create at EOFire.
11:06 Background information for John about the listeners of Agile Digital Business.
12:06 Making a pivot in Season 3 to help listeners uplevel in how they deliver instruction online; how they engage with customers online (webinars, multiple content experts on a Zoom call, conducting Facebook Lives, etc.) I work with instructors, ministers and others who have had to move from teaching within the classroom or sanctuary to teaching online.
12:59 Facebook Live: What advice do you have for how do we keep people on the broadcast.
"Start the Live with one intention. You have one intention that you are going to deliver throughout this 'Live.' Make it very clear in the title and description of the Facebook Live, what your intention is, and don't deviate from that. You should be looking, with any FB Live, to be solving one problem. You are looking to create a solution to one specific problem, obstacle, challenge." JLD
14:00 John provides an example of a Facebook Live about how to grow your podcast audience. He talks about a technique for keeping focus on the specific intention of the Facebook Live.
15:36 How to use your previous Facebook Lives as reference points you can provide to people who have questions about a specific topic.
16:31 For the instructor who is used to teaching in a time block such as a 50-minute class, would you break that apart in to separate Facebook Lives. John suggests breaking that original 50-minute class block in to shorter sections.
17:50 A question asked on behalf of musicians who are doing music online in lieu of concerts in traditional venues. John suggests doing a longer Facebook Live (more than 10 minutes) in you're entertaining people.
19:02 The longer you stay on with your concert, the better chance people have to stumble across your broadcast.
19:32 I give an example of the Tiny Farmhouse Concert that we were doing from the farmhouse at Dawn of Promise Farm during the shutdown. YOu can see replays in the Videos
19:44 A shout out to members of our 7-piece band, Scott Greeson & Trouble With Monday ... Lee Anna Atwell, Mark Molter, Greg Brassie, Stan Wallace, Kevin Ludwig, Scott Greeson, and myself - Vickie Maris Greeson. (See our online concert for the Virtual Taste of Tippecanoe! It starts at the 6-minute mark in this video from the Facebook Live by the Tippecanoe Arts Federation.)
20:30 A question about uses of audio content in different forms such as the podcast, Free Podcast Course, which starts and finishes with podcast training. Look at audio content in blocks. Create one series, one set of trainings that addresses one solutions.
22:49 For authors, I talk with John about whether or not he recommends creating a podcast of episodes that summarize the book? One of several books authored by John Lee Dumas is Podcast Launch.
For podcasters, visit the membership community run by John Lee Dumas and Kate Erickson, Podcaster's Paradise. I am a member and have benefited greatly from the instruction provided and the connections made within the group!
23:57 Thank you to John Lee Dumas and the closing thoughts.
24:18 Please connect by joining my email list. Simply send an email to vickiemaris @getresponse.net
If you're interested in using Get Response for your email list manager and landing page service, please visit my affiliate link to learn more:
http://gr8.com/pr/B2LI GetResponse - an all-in-one marketing software to grow your business
Let's continue to Teach. Inspire. Connect.